Fewer things put a stop to a media event (or any other event, for that matter) faster than a blizzard. Despite a rather uneventful winter, Mother Nature decided to pummel the Front Range with its largest snowstorm of the season on Sunday, February 24th. Children around the region feverishly performed snow-dances in their bedrooms in hopes of a day off from school. But the staff at OnSight Public Affairs and the Electrification Coalition were still hard at work, collective knots in their stomachs growing tighter and tighter as each inch of snow fell. The launch of a new electric vehicle initiative in Northern Colorado was just one day away.
But by 8:00 a.m. on Monday, the Fort Collins Museum of Discovery was already bustling place. Microphones were checked. Electric cars in the lot were cleared of snow. As guests arrived for the conference, OnSight staffers twiddled their thumbs and contemplated whether or not the media would show up at all after Snowmaggedon 2013.
But one by one, media crews trickled in. And by 9:00 a.m., more than three news stations, a handful of regional papers, a public radio and a local cable network were represented. Despite the odds, the work of the OnSight staff (especially, media relations extraordinaire, George Merritt) paid off, and the media event ran without a hitch.
Here’s more information about Monday’s launch:
State’s First Electric Car ‘Fast Charger’ Arrives in Northern Colorado—KCNC
Initiative to push for electric cars launches in Northern Colorado – Loveland / Longmont
Partnership aims to make Northern Colorado leader in electric vehicles – The Denver Post
Drive Electric Northern Colorado Hopes To Spark A Revolution – KUNC
Electric Cars Stealing the Attention of Fort Collins and Loveland – NOCO5
Drive Electric Northern Colorado launched today by CSU, Loveland, FC – Innovation News