You’ve heard of shopping local, but voting local might be next.
In March, over 100 Coloradans from craft breweries, local vineyards, distillers, and local businesses got together at a local liquor store. No, that’s not the start of a joke. It’s the start of an effort called Keep Colorado Local.
The Keep Colorado Local coalition represents over 1,000 local businesses. These independent businesses joined the Keep Colorado Local campaign to fight out-of-state corporations and keep them from changing our liquor laws and allowing chain stores to sell alcohol. OnSight is proud to build this effort and grow a coalition to defend local businesses, preserve public safety, and protect Colorado’s craft culture.
These local businesses are working on this issue together, because it could be on your ballot sometime soon. Out-of-state corporations are gearing up for a ballot measure in the 2016 election, and Colorado businesses aren’t wasting any time to spread the word about the dangers of alcohol sales in chain stores.
The Keep Colorado Local campaign keeps the focus on the businesses, people, and Colorado culture that would be hurt. As many as 700 local stores would be put out of business, and we’d lose over 10,000 jobs. Our craft selection would be completely watered down, and the small brewery or distiller would lose out on shelf space because chain stores prioritize mass-produced products. Alcohol in chain stores would also mean easy availability for minors to steal or illegally buy alcohol.
Onsight is building a strategic campaign to share this message online, in businesses and in the news:
The Keep Colorado Local web site features a dynamic homepage with a mobile-friendly layout. The online home of Keep Colorado Local is designed to feature key information and house an expanding archive of stories, voices, testimonials, videos and tools for supporters as the campaign grows. Check it out and sign up for updates at KeepCoLocal.com.
The Keep Colorado Local social media hubs work seamlessly with our web site, encouraging readers to move in between our online portals, learn more and share our content with their friends.
Testimonials from business owners, for example, are featured on “The Culture” section of the web site with buttons to make sharing that content on social media as easy as possible. These testimonials are also featured in our social media posts, encouraging readers to visit the website and view more.
From stickers to palm cards, table tents to coasters, bottle-hangers to window clings, and much more, OnSight is providing coalition partners with the visibility tools they need to spread the word and grow our Keep Colorado Local team.
Over 100 people from local businesses gathered at Argonaut Liquors in Denver to launch Keep Colorado Local and deliver a clear, united message: alcohol sales in chain store would harm local businesses, Colorado’s economy, and our craft culture.
Onsight works to facilitate communication with the press and ensure that the Keep Colorado Local coalition’s efforts are in the news:
Fox31: Liquor stores, brewers join forces to keep alcohol sales out of grocery stores (video)
Liquor store owners and breweries are joining forces to fight an expected ballot proposal that would allow supermarkets in the state to sell alcohol. The store owners and breweries are calling their campaign “Keep Colorado Local” as a way to keep alcohol sales out of big-store supermarkets.
Durango Herald: Beer and wine in grocery stores? Brewers, vintners, distillers and liquor store owners oppose effort
Brewers, distillers, liquor store owners and vintners are not toasting a proposed ballot initiative that would allow the sale of beer and wine in grocery stores. They stood together at a news conference Thursday at Argonaut Wine and Liquor in Denver where the Keep Colorado Local coalition expressed concerns about the initiative led by larger retailers.
Denver Business Journal: Opposition launches campaign against full-strength beer sales at grocery stores (video)
Colorado’s first ballot-issue battle of 2016 is underway, and it is about beer.
A coalition led by the Colorado Brewers Guild and the Colorado Licensed Beverage Association kicked off the “Keep Colorado Local” campaign on Thursday, hoping to defeat or avert a potential ballot measure that would allow grocery stores to sell full-strength beer and wine.
Westword: CRAFT BREWERIES, LIQUOR STORES RALLY TO FIGHT GROCERY STORE BEER SALES INITIATIVE
For the last few years, Colorado craft breweries and their allies at local liquor stores have worked on convincing state lawmakers to keep grocery and convenience stores from being allowed to sell full-strength beer, wine and booze. Now these small and medium-sized businesses are cracking open a consumer campaign in advance of a possible effort by the supermarket chains to take their case directly to voters in 2016.