Make no mistake: smoking is a deadly addiction that kills more Coloradans than alcohol, AIDS, car accidents, illegal drugs, murders and suicides combined. For decades, tobacco companies have successfully lured kids into a lifelong addiction, even though one in three youth smokers will die prematurely because of it.


The Yes on 72 campaign is now on the air with two TV spots educating voters about the Yes on 72 campaign, and reminding voters that the opposition campaign is funded entirely by big tobacco in an effort to keep making profits at the expense of Colorado kids and the health of all Coloradans.

Raising taxes on cigarettes is a proven solution to stop kids from starting to smoke, reduce smoking among adults and to support those most harmed by smoking with their lifelong health issues.

Check out our new ads and help us spread the word!