CASE STUDIES

THE OUTDOORS SUMMIT

Client: Great Outdoors Colorado & the Colorado Department of Natural Resources
Date: June, 2015
Type: Event, Featured Case Study, Logos, Print, Web Site

Working with Great Outdoors Colorado and the Colorado Department of Natural Resources, OnSight helped plan and run The Outdoors Summit, a 1-day conference of national and state leaders, advocates and visionaries launching new initiatives to protect, preserve and enhance Colorado’s great outdoors. The Summit was an integral piece of the launch of GOCO’s Inspire Initiative, a $25 million public funding initiative to help kids get outdoors.

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KEEP COLORADO LOCAL

Client: Keep Colorado Local
Date:  April 2015 – April 2016
Type:  Social media, Web site, Print, Outreach

Project: OnSight partnered with a coalition of independent liquor stores, craft breweries, and other stakeholders to build the Keep Colorado Local coalition to raise awareness about anticipated ballot initiatives from big-box retailers who wanted to change Colorado law to be able to sell full-strength beer and wine in multiple grocery and convenience stores. The campaign included stakeholder outreach, PR, a web site, collateral materials, email list, and social media management.

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PEDAL THE PLAINS

Client: Pedal The Plains
Date:  September 2012 – September 2016
Type:  Social media, Web site

Project: Establish the brand identity and outreach strategy for Ride The Rockies’ sister ride on Colorado eastern plains. OnSight managed the “Plain Pedaler” program, where riders selected to be correspondents served as ambassadors and representatives of the ride on social media outlets; ran photo, caption, and trivia contests online; managed social media and event photography during the event; and created videos and other materials used for outreach and advertisement of the ride.

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COMING SOON ADAMS COUNTY

Client: Coming Soon Adams County
Date:  February 2016
Type:  Social media, Web site, Print

Project: A campaign to bring attention to a new round of leases threatening residential fracking in Adams County. The campaign consists of a web site featuring new maps that point out the proximity of drilling leases to home, schools, and watersheds; social media and geotargeted digital ads; billboard signage; and door hangers dropped by volunteers in the affected neighborhoods.

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