Our intrepid team of Pretzel Ambassadors were canvassing outside GABF to make sure atendees’ snacking needs were met before they headed inside! We offered pretzels and beer coupons for a chance to talk to people who care about craft culture and get them to sign up for our email list or join us on social media.
As we prepped for this year’s Great American Beer Festival, the Keep Colorado Local campaign thought, “What can we do to jump start conversations with people who care about beer?”
Our pockets aren’t nearly as deep as those of the out-of-state chains that are trying to change Colorado’s liquor laws, but we do know a thing or two about GABF (In fact, more than 50 KCL member breweries poured their product at this year’s festival. And a bunch won awards, too!).
So we decided we couldn’t spring for t-shirts, Lederhosen or other schwag, but we could help attendees accessorize. As a way to engage with festival-goers and get them looped in to the campaign, we gave out hundreds of free pretzel necklaces over the three days of GABF.
It was a fun, high-visibility effort that led to hundreds of new email sign ups, a lot of positive interactions with people who care about our issue, and put a lot of smiles on strangers’ faces, to boot.
It’s been a busy few months here at OnSight, and we wanted to take a moment and share some of the videos we’ve had the opportunity to produce with our clients and partners. Take a second and take a look.
We’ve got a few new videos we’re excited to release. The first was created for the Great Outdoors Colorado Great Outdoors Summitin June. The 4:30 video showcases some really stunning Colorado landscapes, and highlights opportunities for Coloradans to protect and experience the value of Colorado’s outdoor resources. (Produced in partnership with Travis Rummel and Ben Knight with Felt Soul Media.)
The second is a 1:30 video released just this week for the Yes on 1A for DIA campaign. The video has a driving, hyperkinetic energy that showcases the economic engine DIA has become. The 1A for DIA campaign will be engaging voters in both Adams County and Denver to support new commercial businesses at DIA, bringing new manufacturing, new retail, and an estimated 12,000 new jobs to the airport. (Produced in partnership with Milkhaus.)
The third video is an infographic for the Keep Colorado Local campaign on social media, helping viewers connect the dots between the craft brews they love, and the liquor laws in Colorado that have made our craft brewing industry so strong and diverse.
When the going gets tough, the tough build a new web site.
There’s no place like your home page.
Those might be a little different than you remember, and that’s because we want you to look at OnSight’s work in a new way: digitally.
While OnSight has offered creative services for years, our creative team has recently kicked it into high-gear, designing and building new and innovative online homes for a number of our clients. Below, we’ve highlighted a few to show you how we’re helping our clients tackle issues with new solutions, fresh design, and innovative web sites.
Since “fortune favors the bold web designer,” we aim to evolve as quickly as the new technologies and trends in our industry. Let us know if you have a bold new idea for your website, and we’ll help you make that happen.
Keep Colorado Local
Visit KeepCoLocal.com to learn more.
Out-of-state corporations want to change the way we do business in Colorado by allowing chain stores to sell alcohol. Their goal is to boost profits, and what they won’t tell you, is that the effort will send money out of our communities, force hundreds of small businesses to close, curtail Colorado’s thriving craft industries, undermine safety, and give underage kids more access to alcohol.
As you can imagine, Coloradans won’t take that kind of thing laying down, and so a group of locally owned and independent businesses formed a coalition called Keep Colorado Local. In order to help this coalition share their message and gain new members, we knew we had to build a unique and dynamic system. The Keep Colorado Local web site not only informs supporters, allowing them get active and share our message, but also gives coalition members access to resources and communications tools.
As this coalition continues to grow and create new innovative ways to preserve Colorado’s unique business climate, our web site will be the dynamic online home for these efforts.
The Outdoors Summit
Learn more at TheOutdoorsSummit.com
Kids today spend half as much time outdoors as their parents did. Colorado may boast the nation’s healthiest adult population, but its youth obesity rate is rising rapidly. Barriers like time, transportation, money, access, and lack of interest keep kids from getting outside and developing the lifelong passion for the great outdoors that is vital for the well being of Colorado citizens, our wildlife, and our way of life.
Changing this trend is no small undertaking, and that’s why Governor Hickenlooper, the Colorado Department of Natural Resources, and Great Outdoors Colorado teamed up to tackle this head on. OnSight worked with these entities to develop the strategy, messaging, and of course, the online hub for the announcement of these new initiatives, which synthesized into the Outdoors Summit. In June, OnSight helped organize the Outdoors Summit, an unprecedented gathering of national and state leaders, advocates and visionaries focused on connecting Coloradans, especially our kids, with the outdoors.
Our creative team developed the logo, web site, and conference materials to promote and brand this unprecedented day-long summit.
Perlmutter for Colorado
Learn more at PerlmutterForColorado.com
OnSight is proud to work with the hardest working man in Congress, and this spring, we took on the overhaul of Ed Perlmutter’s campaign web site. The new Perlmutter for Colorado site is now mobile and social-friendly — critical components for any modern campaign — and features new interactive tools that allow supporters to learn more about Ed and get engaged in his campaign by volunteering, sharing testimonials, and donating.
Kevin Paquette, brewer at Dry Dock, preparing the first batch of Keep Colorado LocALE. photo credit: Colin Bridge
Breweries from across Colorado are producing a special brew to focus attention on protecting local businesses. And you’ll be able to taste it yourself at the Ale House at Amato’s and Dry Dock’s South Dock Brewery.
Keep Colorado Local breweries will produce their version of the Keep Colorado LocALE, a pale ale brewed with Colorado-grown ingredients. The recipe for this beer was written by Dry Dock’s South Dock Head Brewer Tim Evon, who included malts from Colorado Malting Company in the first batch. During fresh-hop season, Dry Dock will fresh hop the beer with hops from a Colorado hop farm. This beer is a bright, citrusy, and fruity pale ale with a hoppy nose and a sweet malt backbone. Its grapefruit and pine-forward aroma comes from the use of Chinook and Cascade hops.
ABOUT KEEP COLORADO LOCAL
Breweries, distillers, and wine-makers from across the state have teamed up with Colorado’s locally owner liquor stores to form Keep Colorado Local, a campaign focused on protecting our local economy, public safety, and Colorado’s excellent craft culture. Out-of-state corporations want to change our local liquor laws to allow alcohol sales in chain stores. Keep Colorado Local is focused on informing the public on how this would hurt our local economy, public safety, and craft culture.
This effort was launched in March with an event at Argonaut’s Wine and Spirits in downtown Denver. More than 100 people from Colorado’s craft industries and independent liquor stores turned out for the event, and the coalition represents more than 1,000 locally owned businesses throughout Colorado.
Not long after launching Keep Colorado Local in March, members of this coalition realized that they had a very non-traditional communications tool at their disposal: beer. And that’s how the Keep Colorado LocALE was born.
MORE ABOUT THE KEEP COLORADO LOCALE
Multiple breweries from Aurora, Breckenridge, Denver, Durango, Fort Collins, Lakewood, Nederland and Lone Tree will be brewing Keep Colorado LocALE in coming months, and this group will grow as breweries are able to fit the Keep Colorado LocALE into their brewing schedules.
Each brewery is encouraged to use Colorado-grown ingredients and add their own twists to the recipe, which is available to any Colorado brewery or homebrewer.
Later this year, homebrewers will be challenged to brew their version of the Keep Colorado LocALE, again using local ingredients, ideally fresh hops, and a Colorado twist. We will provide the recipe to homebrewers and host a homebrew competition.
You’ve heard of shopping local, but voting local might be next.
In March, over 100 Coloradans from craft breweries, local vineyards, distillers, and local businesses got together at a local liquor store. No, that’s not the start of a joke. It’s the start of an effort called Keep Colorado Local.
The Keep Colorado Local coalition represents over 1,000 local businesses. These independent businesses joined the Keep Colorado Local campaign to fight out-of-state corporations and keep them from changing our liquor laws and allowing chain stores to sell alcohol. OnSight is proud to build this effort and grow a coalition to defend local businesses, preserve public safety, and protect Colorado’s craft culture.
These local businesses are working on this issue together, because it could be on your ballot sometime soon. Out-of-state corporations are gearing up for a ballot measure in the 2016 election, and Colorado businesses aren’t wasting any time to spread the word about the dangers of alcohol sales in chain stores.
The Keep Colorado Local campaign keeps the focus on the businesses, people, and Colorado culture that would be hurt. As many as 700 local stores would be put out of business, and we’d lose over 10,000 jobs. Our craft selection would be completely watered down, and the small brewery or distiller would lose out on shelf space because chain stores prioritize mass-produced products. Alcohol in chain stores would also mean easy availability for minors to steal or illegally buy alcohol.
Onsight is building a strategic campaign to share this message online, in businesses and in the news:
Homepage features quick links and key messaging.
The Keep Colorado Local web site features a dynamic homepage with a mobile-friendly layout. The online home of Keep Colorado Local is designed to feature key information and house an expanding archive of stories, voices, testimonials, videos and tools for supporters as the campaign grows. Check it out and sign up for updates at KeepCoLocal.com.
The Keep Colorado Local social media hubs work seamlessly with our web site, encouraging readers to move in between our online portals, learn more and share our content with their friends.
Testimonials from business owners, for example, are featured on “The Culture” section of the web site with buttons to make sharing that content on social media as easy as possible. These testimonials are also featured in our social media posts, encouraging readers to visit the website and view more.
From stickers to palm cards, table tents to coasters, bottle-hangers to window clings, and much more, OnSight is providing coalition partners with the visibility tools they need to spread the word and grow our Keep Colorado Local team.
Point of sale and outreach materials available for download and order on the KCL web site.
Custom banners and point-of-sale signage
Outreach collateral materials
Over 100 people from local businesses gathered at Argonaut Liquors in Denver to launch Keep Colorado Local and deliver a clear, united message: alcohol sales in chain store would harm local businesses, Colorado’s economy, and our craft culture.
Onsight works to facilitate communication with the press and ensure that the Keep Colorado Local coalition’s efforts are in the news:
A coalition led by the Colorado Brewers Guild and the Colorado Licensed Beverage Association kicked off the “Keep Colorado Local” campaign on Thursday, hoping to defeat or avert a potential ballot measure that would allow grocery stores to sell full-strength beer and wine.
Westword: CRAFT BREWERIES, LIQUOR STORES RALLY TO FIGHT GROCERY STORE BEER SALES INITIATIVE For the last few years, Colorado craft breweries and their allies at local liquor stores have worked on convincing state lawmakers to keep grocery and convenience stores from being allowed to sell full-strength beer, wine and booze. Now these small and medium-sized businesses are cracking open a consumer campaign in advance of a possible effort by the supermarket chains to take their case directly to voters in 2016.