Social Media

Whether you’re launching a new project or just making sure your organization is keeping up with the changing times, you need to have a web site — you might as well make sure it’s doing its job well. As the internet and mobile systems evolve, it can be challenging to stay on top…

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7 Tips for Major League Social Media Outreach

Facebook, Twitter, Pinterest, Tumblr, YouTube, Instagram, Snapchat, LinkedIn,  Google+, Vine…the list goes on, and more are added every day. Social media platforms give organizations and campaigns an unprecedented ability to engage directly with the people you’re trying to reach, provide your audience a chance to connect directly with you, and…

Must-Have Mobile Sites

Scads of small type. Truncated graphics. Unusable forms. Browser-crashing incompatibility. There are people looking for you — wanting to learn more, wanting to volunteer or even donate to you campaign or cause. And more and more (maybe even up to 50% of the time) they’re using their mobile phones to…

Colorful Colorado

Congratulations to all who participated in the recently-wrapped Ride The Rockies! This seven-day, 471-mile cycling tour took riders to through blizzards, rainstorms, but most of all, a stunning cross-section of colorful Colorado. For the second year running (or, riding) OnSight Public Affairs was on hand to handle social media, take…

Rolling Down the River

The Colorado River hasn’t reached the Gulf of California for generations, but for the first time in years, that may change. Right now, a “pulse flow” — a one-time release of water from a reservoir — is making its way down the Colorado River. In order to inform people of…

Tweeting the Lingo

Rarely have I heard of a social media network — one of those things designed to increase connection and community — described as baffling or intimidating as much as Twitter is. Twitter itself is a great tool, for both listening and for reaching out and sharing messages and interacting, but…

2014 By The Numbers

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Making sure you’re in the know

Things are constantly changing on the social media landscape. If you made it a priority to track of Facebook’s latest algorithm change and the latest social media buzzword you wouldn’t even have time to get your work done. Luckily for you, that’s our job. On that note, we thought we…

Compare These 5 Social Analytics Tools

As we starting looking into how we could improve our client services in 2014, high on our list was a more robust social analytics reporting system. We currently use a patchwork of free and low-cost services, but for the number of clients we’re managing and the level of sophistication we…

You can use analytics to see what content is coming in from mobile browsers. (Click to embiggen)

How to decipher your data

Goals without measurable metrics attached to them aren’t really worth much. Likewise, setting goals without intending to check back in to see how you’re doing probably ends up feeling like a waste of time. From the get-go, you should be conceiving of goal-setting as a giant feedback loop: Once we…