Hickenlooper for Colorado: Campaign Management Case Study

The Goal: Elect Denver Mayor and Brewpubber John Hickenlooper Governor of Colorado

The Strategy: Maximize John’s authentic, natural talents and persona by creating and running a post-partisan campaign in Colorado. We used tactics not often seen in political work these days: humor, optimism, honesty, and originality. By combining these qualities into our television ads, public comments, online activities, and interviews, we struck a cord with a strong majority of Coloradans from every political camp. Independents, Republicans and Democrats found John’s campaign refreshingly upbeat and direct while our opponents – all three of them – were constantly challenged to stop using personal attacks and start demonstrating they have a vision for Colorado as clear as John’s.

The Team: OnSight Public Affairs, Hickenlooper for Colorado Campaign Staff, Putnam Partners , and – most importantly – the Hickenlooper Family.

The Outcome: Governor John Hickenlooper is proving that there is true value in public service while providing leadership at a pivotal moment in Colorado’s story.