Colorado Open Primaries Web Site

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Colorado Open Primaries Web Site

Client: Colorado Open Voting
Date: May, 2014
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For the Colorado Open Voting campaign OnSight built a simple, effective website with one very simple goal: provide basic information to prospective voters about Colorado’s current primary system, and other options available.

The site features bold colors and compelling visuals that convey a trustworthy and un-complicated presence. The interface features simple navigation, limited distractions and additional layers of information, and a few interactive flourishes to ensure key media are featured. Social media integration is featured throughout, allowing the media being created and posted to be seamlessly shared on viewers' social media profiles. The centerpiece of the web site is an interactive map that shows the primary systems currently in use nationally. It also highlights Colorado counties’ current voter registration profiles, to drive home the understanding of just how many Colorado voters are disenfranchised by our current closed primary system.