Colorado Open Voting Case Study

Colorado Open Voting Case Study

Client: Colorado Open Primaries
Date: December 2014
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Objective:

Engaged by a stakeholder group comprised of people from across the political spectrum to gauge public perception and support for proposals to increase participation in Colorado elections by people unaffiliated with a major party, who now comprise the largest bloc of voters in the state. The initial phase of this project required researching various methods to accomplish the goal currently in place in other states, conducting polling on public attitudes toward our current system and proposed alternatives, convening focus groups on the Western Slope and in metro-Denver to narrow those alternatives and to test messaging, and then developing the final pro and con messaging for two alternatives the group is considering moving forward. That messaging informed a “test marketing campaign” in which we produced commercials both in support and opposition to two distinct policy alternatives and gauged public opinion in diverse markets with the idea of settling between one of two prospects for a statewide ballot initiative.

Challenge:

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The Team:

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Strategy:

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Tactics:

The initial phase of this project required researching various methods to accomplish the goal currently in place in other states, conducting polling on public attitudes toward our current system and proposed alternatives, convening focus groups on the Western Slope and in metro-Denver to narrow those alternatives and to test messaging, and then developing the final pro and con messaging for two alternatives the group is considering moving forward. That messaging informed a “test marketing campaign” in which we produced commercials both in support and opposition to two distinct policy alternatives and gauged public opinion in diverse markets with the idea of settling between one of two prospects for a statewide ballot initiative.

Outcome:

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