Colorado River Ducky Social Media Campaign

The Ducky shared photos from partners on the Pulse Flow project.
Ducky Facebook post to collect signatures thanking USBR officials.
High-performing Facebook post of the Ducky "present" at the start of the pulse flow.
High-performing Facebook post of the ducky in action.
Delta Ducky 1
Campaign micro-site with geotagged posts keep readers updated on the "Ducky's" progress.
Campaign micro-site with geotagged posts keep readers updated on the "Ducky's" progress.
Campaign micro-site with geotagged posts keep readers updated on the "Ducky's" progress.
Twitter was a focus of our interaction/engagement, with dozens of interactions and over 100 followers over just a month, and acknowledgement from several of the agency targets.

Colorado River Ducky Social Media Campaign

Client: Western Conservation Foundation
Date: May, 2014
Project Categories:

The team at OnSight Public Affairs (OnSight) worked with Western Conservation Foundation (WCF) to launch and maintain a strong, consolidated social media presence to raise awareness surrounding the Colorado River Pulse Flow, as well as to funnel public appreciation toward US Bureau of Reclamation (USBR) officials’ and coalition partners’ work.

A social media effort – consisting primarily of a Twitter account, Facebook page, and geo-tagged micro site – served as the main platforms for this outreach. The team created a narrative “story” of the pulse flow’s history and effects through the eyes of an accessible avatar – the “Colorado River Ducky” – to make the project relatable, fun, and engaging for coalition participants and the public alike.

The project was concluded with a capstone effort in which fans and followers accumulated by the Ducky were asked to publicly thank (“Hi-Five”) USBR officials for their efforts, in the hopes of generating a viral wave of public recognition.