Connect for Health Colorado

Infographic for Connect for Health social media.
Part of the statewide RV 
tour, including events at King Soopers and on small-town main streets.
Part of the statewide RV 
tour, including events at King Soopers and on small-town main streets.
Part of the statewide RV
 tour, including events at King Soopers and on small-town main streets.
Denver Post article, January 8, 2015.

Connect for Health Colorado

Client: Connect for Health Colorado
Date: December 2014
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A primary example of effective research and communications occurred during OnSight Public Affairs’ work for Connect for Health Colorado (C4), Colorado’s health insurance marketplace. This unique project stemmed from the decision of Colorado lawmakers to create and run a state exchange as part of the Affordable Care Act.

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Services provided:

Managed all public-outreach activities including marketing and advertising, message development, communications strategies, and speaker and event engagements.

The Goal:

Draw attention to an important new healthcare organization in a difficult political environment stemming from national perspectives.

The Team:

OnSight Public Affairs, Connect for Health Colorado, Sander Marketing.

The Strategy:

Overcome the environmental deficit created by political partisanship by developing and implementing outreach strategies capable of engaging consumers at the local level where the quality of the conversation was less impacted by political noise.

The Result:

In the early stages of C4’s organizing, we developed messaging strategies and language intended to cut through the confusion of the political debate around the Affordable Care Act and keep the focus on the services being provided. With this language as our base, we assisted in consumer engagement that both recruited customer support for the marketplace while also gathering information on the concerns consumers have about C4. With the public input, we were been instrumental in the development and adjustment of their advertising and outreach strategies from Day One. Those strategies included a statewide RV 
tour with a branded vehicle, events at King Soopers and on small-town main streets, and marketing/advertising strategies that focused on the local nature of our state’s exchange to avoid national comparisons. In its first year, Connect for Health Colorado was among the top-five health exchanges in the nation, and had largely avoided the negative pitfalls that ensnared similar efforts.