Fracking Front Lines web site & social media was launched on Jan 5th with five photo and quote testimonials; four testimonials were posted over the course of the next week.
Strong images made a strong impression as a hook to draw people in from social media.
Real world events or deadlines add urgency and increased attention and viewership.
Fracking front lines social 1

Fracking Front Lines web site & social media

Client: Colorado Water Action
Date: January 2015
Project Categories:

The goal of was to highlight stories and images of real people in Weld County, who are at ground zero of the fracking incursion that has been troubling residents in northeastern Colorado. Designed to climax just ahead of the Oil and Gas Task Force meeting in Greeley in mid-January, 2015, Colorado Water Action and partner groups promoted one story a day via social media.