Colorado River Ducky is riding the pulse flow on the Colorado River.

The Colorado River hasn’t reached the Gulf of California for generations, but for the first time in years, that may change. Right now, a “pulse flow” — a one-time release of water from a reservoir — is making its way down the Colorado River.

In order to inform people of this endeavor, we’ve worked with water conservation organizations to create the Colorado River Ducky, an interactive avatar that follows the path of the pulse flow and posts updates on social media and online. The social media effort – consisting primarily of a Facebook page, Twitter account and micro site –  is bringing attention to this historical process. Creating a narrative “story” of the pulse flow’s history and effects through the eyes of the Ducky is making the Pulse Flow relatable, fun, interesting, and engaging for coalition participants and the public alike.

The Colorado River Ducky web site is highlighting some of the major landmarks in the pulse flow project, and the Twitter and Facebook page are active, and already seeing tons of interaction, including two mentions from the Bureau of Reclamation (@usbr), and dozens of RTs in the first week alone, including from the 10,309-follower @GobiernoBC account.

 Colorado River Ducky Photobombs the Pulse Flow