Cattle crossing a country road usually isn’t the most exciting thing, but it’s a different story when you’re creating content and capturing photography for Ride The Rockies.

We were a little ways outside of Crawford and heading towards Black Canyon of Gunnison National Park when we saw a brown mass in the road. A few bikers had stopped, and we pulled up in our staff car just in time to see the rancher zoom past us on a four-wheeler to herd his cattle back into their pen. As the riders waiting for the route to be cleared, we were able to capture a very fleeting moment, and then share it with thousands later that day on social media.

OnSight is lucky enough to work with Ride The Rockies on their Peak Pedalers blog, content and strategy for their social media channels, and photography during this week-long bike ride.

Before the week-long ride through some of Colorado’s most beautiful mountains and towns, we help select and train a group of bloggers called the Peak Pedalers who write posts about training, riding, and reflecting on the ride. During the event, we’re on the route right next to the cyclists, capturing those rare and beautiful moments to share on Facebook, Twitter, Instagram, and Flickr. We’re able to provide weather and route updates for the riders as well as photos and blog posts for RTR fans jealously following along from home. During the ride, the homepage for Ride The Rockies turns over to live-feeds from those social media channels, so you can see where we’re at and what we’re up to at any moment during the ride.

Riders are all smiles at the finish line in Westcliffe.

The ride covered 464 miles, gained 31,217 feet of elevation, and climbed almost a dozen mountain passes. Of 2000 riders who participated, every state in the US was represented along with 11 other countries; the oldest rider was 90 years old, and the youngest 7.

Anyone could schedule posts from hundreds of miles away, but you’re only going to see the cattle crossings, the fans cheering, and the participants blood, sweat, tears, and joy if you’re out here with the riders.