Big tobacco is at it again, spending millions to push out a campaign of deceit.
The tobacco industry has purchased nearly $7.7 million of television and radio time for commercials in Colorado to divert attention from the purpose of Amendment 72, which is to save lives, reduce smoking and stop thousands of kids from getting hooked on cigarettes.
Tobacco companies are hiding behind phony fears about our state constitution to avoid addressing the real reason why they are fighting Amendment 72, which is that raising the cost of cigarettes will stop thousands of kids and adults from smoking and hurt their profits.
Amendment 72 is widely supported by Colorado voters because they know cigarettes kill. Over 100 organizations and health care leaders endorse the initiative, including the Children’s Hospital of Colorado, the American Cancer Society Cancer Action Network, the American Heart Association and the American Lung Association.
Remember who is behind these ads – the same industry that used to claim that cigarettes were harmless.