Some ups and downs in 2012.

Veteran politicos will tell you there is no such thing as an “off year,” but that doesn’t mean there aren’t some natural ebbs and flows.

With that in mind, we are using this relatively quiet time to reflect on some of the ups and downs of 2012.

Here are the post topics we’ll be offering up:

• Metrics and Goal Setting
• Data and Analytics
• Email List Growth
• Email Subject Lines
• Email Content and Click-through
• Social Media
• Fundraising and Appeals