by OnSight | Dec 2014 | Campaign, politics, Press and Media, Print Communications, video, Web Communications
What do farmers markets, pumpkin carving, fog machines and smokestacks have in common? All were utilized by the OnSight team in the name of bringing climate change to the forefront for Colorado voters. This past fall, OnSight teamed up with NextGen Climate Colorado with the goal of making the issue of climate one of the top issues voters consider at the polls. How? By attracting earned media, organizing a stunt or two, and packaging creative content.
Over the course of nearly four months, the communications team was able to introduce and establish NextGen Climate with Colorado’s press corps, create an online presence and produce a steady stream of social media, blog content and videos, and develop and deliver localized messaging in regards to the 2014 senate race. During this time, the NextGen Climate Colorado team was able to establish itself as a serious player in Colorado politics and regularly influenced questions asked of candidates during debates and in coverage altogether. On multiple occasions outlined below, the team rose above the campaign season noise to receive earned-media attention amid stiff competition for coverage — notably during the Denver EPA hearings, the Club 20 Debates, with Cory Gardner’s House of Deception which coincided with Michelle Obama’s visit in Fort Collins, and the placement of the state director’s op-ed in the Denver Post.
Here’s a look at some of our favorite for NextGen Climate Colorado:
Videos:
News Clips:
9News: EPA hearings turn Denver into political stage
Denver Post: Demand candidates take action on climate issues
by OnSight | Dec 2014 | Hickenlooper
While governors past have enjoyed black-tie, ballroom inaugural celebrations, recently re-elected Governor John Hickenlooper likes to do things a little differently.
As the Denver Post notes:
The plans for Gov. John Hickenlooper’s second inauguration are beginning to take shape and it will remain as unconventional as his first four years ago.
The Democrat’s swearing in ceremony will take place at 11 a.m. Jan. 13 on the Capitol steps, followed by a cocktail hour, dinner and concert at downtown Denver music venues.
The theme for the festivities mirrors his campaign slogan: “Colorado Up.”
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The main event is the inaugural concert at the Ogden Theatre — combining Hickenlooper’s love for music, craft beer and a big party. The event features Colorado bands Nathaniel Rateliff, Big Head Todd and the Monsters, String Cheese Incident and the Lumineers. Doors open at 8 p.m. and tickets cost $75. The tickets will go on sale at 10 a.m. Thursday through the inaugural site at coloradoup.com.
Tickets for all the festivities are available at ColoradoUp.org.
by OnSight | Dec 2014 | OnSight News
We are pleased to announce that Jim Jonas has affiliated with OnSight as a strategic partner. Jim is a veteran communication and marketing consultant who has developed and managed effective messaging projects, campaigns and teams for more than 25 years.
Jim Jonas affiliates with OnSight Public Affairs!
Jim has worked with OnSight on several projects over the years, both as a client and as a consulting vendor, and he considers it “a great privilege to align myself with their talented team.”
In recent years, Jim has focused on helping independent candidates, projects and causes build attention, persuade support and win elections. He most recently served as lead consultant and manager on independent candidate Greg Orman’s high-profile campaign to represent Kansas in the U.S. Senate and continues to work with several national primary election reform organizations including the Independent Voter Network. He was a co-founder and CEO of Unity ’08 and was on the advisory board of Americans Elect in 2012, both efforts to put a competitive, bi-partisan ticket on the presidential ballot.
From 2000 to 2011, Jim was a partner at Peak Creative, a Denver-based creative services and marketing company that he co-founded and helped grow into one of the largest creative agencies in Colorado. He also previously served as vice president of marketing and communications at Rose Community Foundation and director of marketing and communications at the University of Colorado Foundation in Boulder.
Jim got his start in politics and public affairs as a writer and producer at Republican consulting legend Roger Ailes’ firm in both Los Angeles and Washington, DC. His past clients include Bush-Quayle ’92, Alexander for President ’96, the RNC, the NRCC and for many successful state, federal and local candidates, committees and causes.
A graduate of Guilford College and The Graduate School of Political Management now at The George Washington University, he’s won numerous recognitions including several Pollies, a Reed, an International IABC Gold Quill and was named a “Rising Star” by Campaigns & Elections magazine.
Jim will share offices with us in our new space in the Industry building, 3001 Brighton Blvd., #103, Denver, Colorado 80216.
by OnSight | Nov 2014 | Connect for Health Colorado
On Saturday, Nov. 17, Connect for Health Colorado will open its physical and virtual doors for open enrollment. From November 17 to February 15, insurance seekers can shop and compare health plans, apply for tax credits, and take advantage of the Marketplace’s extensive, statewide assistance network of certified Brokers and Health Coverage Guides.
Connect for Health Colorado is the only place where Coloradans can apply for tax credits, and it’s available tools allow insurance seekers to compare plans side-by-side in an effort to make shopping for health insurance more convenient than ever.
Our team at OnSight is in our second year of work with Connect for Health Colorado and we are really proud of the Marketplace’s success and accomplishments.
During its first year, Connect for Health Colorado reached some impressive milestones.
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138,978 Individuals and small businesses enrolled in health insurance, and more than 81,736 consumers received cost-saving tax credits.
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Online resources were largely glitch-free, and were available to consumers 99.9 percent of the time, leading to more than 2.8 million unique web visits.
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More than two thirds of calls placed to the Customer Service Center were answered within 20 seconds.
This year, Connect for Health Colorado has a few new and improved tricks up its sleeve to help consumers have the best possible shopping experience. To support online enrollment efficiency, the Marketplace will launch “Kyla”, a virtual assistant who can help customers through key steps of the enrollment process. Other key services include a Medication Look-Up Tool, which will enable customers to compare and contrast prescription coverage under different policies, as well as an enhanced Provider Directory to help customers ensure their preferred doctor or clinic is included in a plan’s network.
As Connect for Health Colorado embarks on the second enrollment period since its inception, OnSight continues to provide communications and outreach services to the organization. For more information, or to get a head start on your enrollment process, please visit www.connectforhealthco.com.
by OnSight | Nov 2014 | Elections, politics, Web Communications
Search for drop box locations near you.
You can vote today or up until 7 pm tomorrow at a Voter Service Center near you!
Important notes:
- Vote your ballot and drop it off, it’s too late to mail
- Drop off your ballot before 7 p.m. Tuesday; late ballots will not be counted
- Find all drop off locations for your county at www.MyColoradoVote.com
- Check out convenient new 24/hour ballot drop boxers and drive-up drop boxes in some counties
If you don’t have a ballot or made a mistake and need to fill out a new one — even if you’re worried you’re not even registered! — you can visit a Voter Service Center all the way through 7 pm on Election Day to register and fill out a ballot. Find the closest Vote Center to you at www.MyColoradoVote.com.
