by OnSight | May 2013 | Campaign, Social Media, Strategy, Web Communications
Some ups and downs in 2012.
Veteran politicos will tell you there is no such thing as an “off year,” but that doesn’t mean there aren’t some natural ebbs and flows.
With that in mind, we are using this relatively quiet time to reflect on some of the ups and downs of 2012.
Here are the post topics we’ll be offering up:
- Metrics and Goal Setting
- Data and Analytics
- Email List Growth
- Email Subject Lines
- Email Content and Click-through
- Social Media
- Fundraising and Appeals
by OnSight | May 2013 | OnSight News, Social Media
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Welcome to the first issue of InSight, the brand-new newsletter from OnSight Public Affairs. This newsletter was created to share timely and interesting information about what we’re up to.We’re going to be sending these out on a once-monthly (give or take) basis to let you know what’s going on in OnSight’s world (as well as what cool stuff is going on in the wider world that we think you should know about).If hearing from us once a month just isn’t enough, you can keep up with our various projects and pursuits by liking our Facebook page, following us on Twitter, and by keeping up with our InSight Blog.
If you’d like to receive this newsletter, please subscribe now—we hope you’ll stay and catch up with us.
Talk to you soon!
Mike, Ben, Jordan, Anne, and Abby
Insight from OnSight
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Just Plain Fun
The 2nd annual Pedal The Plains bicycle tour features the wide-open spaces and star-filled nights of Southeastern Colorado; a region rich in history and full of hidden treasures. Join PTP this fall as we roam the vast beautiful grasslands; learn about the Sand Creek Massacre and Camp Amache; visit Bent’s Old Fort and the Santa
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Best Thing on the Internet
We spend an indecent amount of time scouring the internet for interesting stuff people are doing with social media. It’s fun, and it keeps us on top of emerging trends and innovative ways to use the technology that has wormed its way into just about every corner of our lives. While a lot of what
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It’s About Time
After years of hard work — including a dramatic showdown at the end of last years’ legislative session — a civil unions bill has finally passed the Colorado State Legislature. Despite contentious debate, the bill ultimately garnered bi-partisan support in the state house, with all Democrats and two Republicans voting in favor. The bill will
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Happy Trails, George!
George Merritt, who covered John Hickenlooper’s mayoral run as a rookie reporter for the Denver Post and later served as his campaign spokesman when Hickenlooper ran for governor, is leaving Colorado.
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This Craigslist ad is the very best thing that was on the internet in April.
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by OnSight | Apr 2013 | Pedal the Plains
Trained pigs were an entertainment highlight at Pedal The Plains 2012…what could be in store this year?
The 2nd annual Pedal The Plains bicycle tour features the wide-open spaces and star-filled nights of Southeastern Colorado; a region rich in history and full of hidden treasures. Join PTP this fall as we roam the vast beautiful grasslands; learn about the Sand Creek Massacre and Camp Amache; visit Bent’s Old Fort and the Santa Fe Trail; befriend local farmers and ranchers; and have a boot-stomp’n good old time!
A celebration of cycling culture, this landmark event combines great rides, delicious eats and close friends. Registration is now open for the 3-Day Tour, Century Ride and Family Fun Ride.
Route announcement press release here.
Pedal The Plains on Facebook and Twitter.
by OnSight | Apr 2013 | Social Media
We spend an indecent amount of time scouring the internet for interesting stuff people are doing with social media. It’s fun, and it keeps us on top of emerging trends and innovative ways to use the technology that has wormed its way into just about every corner of our lives.
Following along @OnSightPA on Twitter.
While a lot of what we find directly or indirectly informs out work and our projects, we come across so many amazing, creative, funny, inspiring, and otherwise awesome tidbits that — while they may not apply directly to a project we are working on — we wanted to find a way to share.
So starting last week, we’ve been tweeting the “Best Thing on the Internet Today” — a once-daily snapshot of something amazing that caught our eye. There’s no theme and no preferred medium; items from the last couple of weeks include stunning photographs of snowflakes taken with an electron microscope, a crowdsourced music video, and a video of a cat being cute (it is, after all, the internet).
Join in the inspirational randomness by following @OnSightPA. It’s a big world wide web out there…we’ll be filtering through the flotsam and bringing you just one item every day that’s really worth seeing.
by OnSight | Apr 2013 | Graphics, Ride The Rockies, Social Media
Ride The Rockies is looking for a few enthusiastic riders who share their excitement for Ride The Rockies to join forces and become guest bloggers on our web site. These “Peak Pedalers” will help them capture the spirit of Ride The Rockies and tell the story of this summer’s ride. Read the fine print (there’s not much!), and submit an entry by clicking here:
You can vote for your favorite Peak Pedalers here.
What does being a Peak Pedaler mean for you?
As a Peak Pedaler, you will receive a free entry into this year’s Ride The Rockies, as well as a guaranteed and complimentary entry for 2014’s tour. You will have the opportunity to tell your story through photos and blog posts as you train during the weeks leading up to the event, and while you explore the state during the ride itself. Your pictures and posts will be featured on the Ride The Rockies web site and shared via social media.
Who is the ideal Peak Pedaler?
The ideal Peak Pedaler is someone with an interesting perspective and a knack for storytelling. Peak Pedalers will be selected to write with a specific focus based on their walk of life and their identity. Are you “The Family Guy” or “The Athlete”? Maybe you are “The Professional” or “The Mom”? If you think your lifestyle can give a unique perspective to the Ride The Rockies experience, you may be the perfect fit for a Peak Pedaler.
