Compare These 5 Social Analytics Tools
As we starting looking into how we could improve our client services in 2014, high on our list was a more robust social analytics reporting system. We currently use a patchwork of free and low-cost services, but for the number of clients we're managing and the level...
Crisscrossing the state with Connect for Health Colorado
Just two weeks ago, we took off on a 10-day, statewide RV tour to educate Coloradans about health insurance options and available financial assistance through Connect for Health Colorado. The goal of the tour? Inform the masses! With deadlines approaching, it’s...
How to decipher your data
Goals without measurable metrics attached to them aren’t really worth much. Likewise, setting goals without intending to check back in to see how you’re doing probably ends up feeling like a waste of time. From the get-go, you should be conceiving of goal-setting as a...
Ride All The Rockies!
It was a quiet week at OnSight headquarters in Denver earlier this month. While the tumbleweeds were making their home in our offices, most of our staff was out exploring the state alongside Ride The Rockies. The weather was spectacular and the tour was admirably well...
Purchasing Insurance has never been easier (Coming Soon!)
OnSight’s work with Connect for Health Colorado continues as the insurance marketplace prepares to open in October of this year. Last week Colorado's Department of Insurance announced that eleven insurance carriers will participate in the state health marketplace....
Curtis Hubbard to join OnSight team
OnSight Public Affairs is pleased to announce that Curtis Hubbard has agreed to join the firm as a partner. Hubbard, who currently works as the editorial page editor at The Denver Post, will start with OnSight on June 17. “The OnSight team has developed an outstanding...
Pedal The Plains: Branding and Online Outreach Case Study
Objective: Use multiple online platforms to create Pedal The Plains brand, push share-worthy content throughout the social web, create buzz about the inaugural ride with the goal of raising awareness and interest, and increase registrations for the 2012 and 2013...
Three tricks for goal-setting gold
In order be able to tell whether or not an online campaign has been successful, we need to set some goals. It seems obvious, but so often we see organizations launch an online campaign because they know they’re supposed to, without giving thought to what they want to...
Blog Series: What We Learned in 2012
Veteran politicos will tell you there is no such thing as an “off year,” but that doesn’t mean there aren’t some natural ebbs and flows. With that in mind, we are using this relatively quiet time to reflect on some of the ups and downs of 2012. Here are the post...
Introducing InSight from OnSight
Welcome to the first issue of InSight, the brand-new newsletter from OnSight Public Affairs. This newsletter was created to share timely and interesting information about what we’re up to.We’re going to be sending these out on a once-monthly (give or take) basis to...