Elise ran a fantastic campaign, with a solid showing at local debates, strong fundraising, and a robust volunteer and outreach corps. Elise and her volunteers had hundreds of conversations, knocked on over a thousand doors, and made thousands of phone calls, during nearly nine months of reaching out to Boulder County voters.
OnSight was proud to help Elise with a branded and structured mail outreach program, campaign strategy consultation, and social media and web presence design and input throughout Elise’s campaign.
We are proud of the honest and professional campaign Elise ran, and wish her luck through the rest of her election season.
Twitter blew up Monday with news of Facebook’s acquisition of photo filtering and sharing mobile app Instagram. Part of the buzz was grumbling from Instagram fans, worried that Facebook would disassemble a beloved app and use its parts for scrap; another was bemusement at the price tag on the deal – a cool billion dollars (which works out to about 76 million per employee); the third – and to our minds the most interesting – topic of discussion centered around speculation as to what, exactly, Facebook does plan to do with Instagram, and how the industry leader in social will again evolve…and take the rest of us along with them.
Facebook’s biggest medium is photos – over 200 million are uploaded to Facebook every day. The biggest bonus Facebook gets for its billion is providing a value added service to its users to share more individual photos, increasing the appeal of Facebook timeline and make it easier for people to share photos. Bottom line: sharing cool stuff we’ve seen or created is ideally what it’s all about.
Even if a few of Instragram’s 30 million users do unsubscribe in a hasty huff, the acquisition is still a pretty significant bump for Facebook, which is clocking in at 800 million subscribers, but facing diminishing returns, having fairly well saturated the US social media market.
For all the buzz, it’s interesting to note that email, not social media, is sill the number one most-used tool for sharing content. More content is still shared via email than by any social media platform, Facebook included. (Exception: high schoolers, for whom Facebook just edges out email as the sharing tool of choice). An email is still tops in terms of timeliness, as well – 91% of people check at least once a day, which is more than any social media application sees.
As part of an ongoing series of video-driven social campaigns we are producing for Congressman Ed Perlmutter, we thought it would be fun for Ed to try his hand at fast food. As a kid, Ed worked construction jobs and his experience in the food industry is limited. That might help explain his struggles on the deep fryer. But as we learned from the staff, a good smile and attitude go a long way, especially at the drive through. When it comes to talking to people, face to face, there’s no one better than Ed.
Putting people back to work is Ed’s first priority and he is going to continue to visit with local businesses and workers to look for ways to cut red tape and get people back to work. Keep an eye out for Ed’s next “Take a Congressman to Work” visit!
We also want to say a special thank you to The Bailey Company and the Arby’s staff for their patience and showing us the ropes.
Beltway Blog — Perlmutter works at Arby’s, gains perspective
By Allison Sherry
WASHINGTON — Democrat Rep. Ed Perlmutter has launched a “Take a Congressman to Work Day” contest where constituents vote on a regular business the congressman would goes and does a job for a day in his district to gain perspective on what it’s like out in the real world right now.
The real world outside Washington, that is.
Arby’s recently edged out the Denver West Hair Company for the first go-around. (Let’s hope the congressman would merely work the register and not cut, style or dye anything!) At the Arby’s on Colfax Avenue and Simms, Perlmutter worked the curly frying machine and made roast beef sandwiches.
“As you’ll see, it can get pretty hectic in the kitchen, especially during the lunch rush,” Perlmutter wrote in a newsletter to voters. “I don’t want to spoil anything for you, but it’s clear I was not meant to work a fryer.”
Congressman Ed Perlmutter has always been willing to push the boundaries of creativity. Here at OnSight, we couldn’t be happier to work for him. Below is a video we shot, edited, and distributed via the Congressman’s email newsletter to introduce social media contest we call “Take a congressman to work day.” The idea is simple, enter the contest and the winner gets to have Ed come put in a few hours at their job.
Along with utilizing Ed’s email list to generate views and signups, OnSight put together a modest package of online ads on Facebook to promote the contest.
Some people pride themselves in their aversion to technology. “I don’t use Facebook” or “What is Twitter?” are statements you often hear from people that still have not gotten on board with many of these trends. The reality is that social media has become part of normal life for the majority of people, especially the majority of decision makers. Whether it is sending a photo via text or posting a link on Facebook, everyone is connected.
As with many trends, early on most people do not understand them. The nice thing is that early on you can make mistakes and still succeed in your efforts, because everyone else is making those mistakes. However things have changed, social media is still changing but a lot of aspects of it have matured. With this maturity, it is no longer enough to simply call on your son or nephew or friend to build your social media presence. You cannot simply build a Facebook page and expect that it will do anything to further your efforts.
The time has come that for results you must hire an expert to help with your social media marketing and the time is quickly approaching that social media marketing will be your principal method of getting your message across. The video below throws out some eye opening statistics about trends in social media. So the question we ask you is, “What is your social media strategy?” If you cannot answer that question with a well organized plan and vision, it is probably about time to evaluate your communications strategy as a whole. We are experts at this and here to help, Contact Us to set up a meeting to talk about your options.
OnSight Public Affairs congratulates Elise Jones on her successful run to win the primary election in the race for Boulder County Commissioner. While the general election is in November, the winner of the Democratic primary is the presumptive winner.
