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COLORADO RIVER DUCKY SOCIAL MEDIA CAMPAIGN

Campaign micro-site with geotagged posts keep readers updated on the "Ducky's" progress.
Campaign micro-site with geotagged posts keep readers updated on the "Ducky's" progress.
Campaign micro-site with geotagged posts keep readers updated on the "Ducky's" progress.
The Ducky shared photos from partners on the Pulse Flow project.
The actual Colorado River Ducky at the crest of the pulse flow.
Ducky Facebook post to collect signatures thanking USBR officials.
High-performing Facebook post of the Ducky "present" at the start of the pulse flow.
Twitter was a focus of our interaction/engagement, with dozens of interactions and over 100 followers over just a month, and acknowledgement from several of the agency targets.
High-performing Facebook post of the ducky in action.
Ducky Facebook post

Client: Western Conservation Foundation

Date: May 2014

Project: The team at OnSight worked with Western Conservation Foundation to launch and maintain a strong, consolidated social media presence to raise awareness surrounding the Colorado River Pulse Flow, as well as to funnel public appreciation toward US Bureau of Reclamation (USBR) officials’ and coalition partners’ work.

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