KEEP COLORADO LOCAO DIGITAL AND COMMUNITY OUTREACH CAMPAIGN

Logo for the campaign was bright and contemporary, and easily adjusted for different applications.

Keep Colorado Local LocALE logo variation

Keep Colorado Local social media logo variant

Keep Colorado Local Holiday logo variation

Content to the web site was updated several times a month with media hits, press releases, blog posts, collateral for partners to download, and testimonials.

Point of sale and outreach materials available for download and order on the KCL web site.

See more KCL web site here.

Filterable list of tools and resources available for supporters and partners.

See more KCL web site here.

The goal of the web site was to design and implement a system to create an online community in support of the Colorado craft beer and spirits culture. The site was focused more on what makes Colorado and its craft brewing/distilling culture such a great place.

See more KCL web site here.

Social media was an integral part of the Keep Colorado Local campaign, encouraging engagement to promote sharing and empowerment of visitors as messengers.

KCL posted original graphics, testimonials, and information on Facebook.

Interaction-generating, share-worthy content performs well for Keep Colorado Local.

Keep Colorado Local used Twitter to promote its primary messages.

Over 550 liquor stores, breweries, distilleries, vintners, and other businesses officially joined Keep Colorado Local. Over 100 of these logos are featured on the KCL web site. Dozens of coalition partners were interviewed and had their testimonials featured on the web site and social media.

100+ trainings and public events around the state have helped spread our message to the public and to coalition partners.

Signing up people at Great American Beer Festival by offering free beer coupons and pretzel necklaces.

OnSight organized a collaboration brewing project called the Keep Colorado LocALE. This project allowed brewers to work together around the state and featured Colorado-grown ingredients. The campaign had several social media contests around the release of the beer (including coming up with a tag-line) that allowed us to increase social engagement and awareness.

We produced a variety of collateral materials for presentations, partners and point-of-sale in local businesses. Standard boxed sets of liquor store collateral were sold at cost to coalition partners by way of a custom-built sales “portal”. In addition, banners, tshirts, posters, presentation decks, one-pagers, and other materials were customized on request.

See more KCL Print Collateral here.

KCL banners were customized for coalition members around the state to fit in various store locations.

See more KCL Print Collateral here.

Bottle hangers, cooler window clings, 6-pack beer inserts, and other point-of-sale collateral were used in liquor stores and breweries around the state to help spread the word about the campaign.

See more KCL Print Collateral here.

• Over 550 liquor stores, breweries, distilleries, vintners, and other businesses have joined Keep Colorado Local.
• Dozens of coalition partners were interviewed and had their testimonials featured on the web site and social media and have been connected with news outlets around the state.
• KeepCoLocal.com has saw steady traffic since we launched, with a few peaks around major promotions. Almost 59,000 visitors have viewed the site over 62,000 times in the past 12 months.
• The Facebook and Twitter accounts grew steadily in size, and ultimately reached over 12,500 fans through largely organic growth
• We produced a wide variety of collateral materials for presentations, partners and point-of-sale in local businesses. Almost 350,000 individual pieces of collateral — from palm cards to table tents to koozies— were ordered and distributed around the state.
• 100+ trainings and public events around the state helped spread our message to the public and to coalition partners.
• Four videos featuring the faces and stories of Keep Colorado Local were watched over 107,000 times on Facebook and YouTube.