by OnSight | Apr 2016 | Web Communications
The site is fully mobile responsive.
Conservation Colorado, one of the oldest and most influential environmental non-profits in Colorado, has been experiencing a growth-spurt in the past couple of years, and their web site has not been able to grow with them. They needed an upgrade to a site that could work on mobile devices, feature staff and their work, and reflect the priorities of a dynamic and quickly-growing non-profit, while also showcasing issues and events that are important to their mission and an archive of important legislative data.
After working with their communications team over several iterations, OnSight was able to help them launch a new web site that captured all the organization’s existing blog posts, press release and related documents archives, and other key components, while allowing the site to grow creatively and remain fresh for years to come.
Issue pages aggregate general information, individual campaigns, recent successes, related blog posts, and relevant staff.
The new site includes:
- A new homepage featuring priority items in the slider, and highlights key program areas above the fold;
- Below the fold the homepage is updated dynamically with blog posts and event listings;
- Email signs up, social media, and contact options are highlighted on every page;
- Individual campaigns are modular, so they can be managed by individual staff, and can be sorted by issue. Recently successful campaigns highlight the organizations rich history and active work;
- Issue pages aggregate general information, individual campaigns, recent successes, related blog posts, and relevant staff;
- Bill tracker allows for at-a-glance updates at bills the organization is working on at the state legislature;
- Legislative Directory tracks pro conservation legislators, and allows citizens to easily contact legislators on issues of concern;
- Blog posts feature staff, images, and important news;
- Staff directory brings the faces and contact information to the forefront;
- Action forms and integrated with the site;
- Pages with a lot of information have been consolidated using tabs and icons for ease of use and to reduce scrolling on mobile devices;
- Donate forms are one a single page, and options have been simplified;
- Events listing makes it easy to get involved with the organization;
- Tabs are utilized to provide important information for digging deeper or taking action on an issues;
- The site is fully mobile and tablet responsive.
by OnSight | Mar 2016 | Beer, BIkes
After two years of hard work, race organizers are opening up registration for the Golden Giddyup next Tuesday, March 29th. The Giddyup will be an end-of-season celebration of all things mountain bike on the Front Range, and the event has been built with that goal in mind, and will feature bikes, beers, bites, and – obviously – a petting zoo, among other entertainments.
The event organizers’ deal with JeffCo Open Space is pretty simple: Giddyup riders and supporters make 600 hours of trail work happen this summer and in return Jeffco Open Space will close their trails for the first time in their 40+ year history for the event. Proceeds from the race will be invested back into Jeffco trails. Organizers are focusing their stewardship on three parks: Apex, Chimney, and North Table Mountain. Take a minute, check your calendar, and let the organizers know when you can pick up a shovel or a rake to put a few hours into shaping the trails in your backyard. It’s cross-training at its best!
The event has hit its 600 hour goal the past two summers thanks to the leadership of guys like Al Head, Giddyup Stewardship Commander. And with new partners like the ColoRowdies on board, it is sure to hit and exceed its goals this summer. There are Park Coordinators for each park, and each park has a team of dedicated volunteers – learn more and sign up to #shapewhatyoushred here.
When registration is opened next week you’ll see there are three events rolled into one: individual loops on NTM and Chimpex (Chimney and Apex), as well as a full course combining the two. And the race format is what is lovingly being called an Endurondo.
Since this is the event’s first year and organizers don’t know how many riders to expect, there will be do two waves of registration starting on March 29th and on April 19th.
For those that make it into the first wave, it’s gonna cost you less. So don’t dilly dally, get online and register for the best event on two wheels Golden has ever seen.
Got questions? We’ve got answers here.
by OnSight | Mar 2016 | Elections, politics
Hillary Clinton holds a 10-point lead over Donald Trump among likely November 2016 Colorado voters, according to a Keating Research/OnSight Public Affairs presidential tracking poll released today.
In a matchup of the post-Super Tuesday front-runners for the Democratic and Republican nominations, Clinton leads Trump 49% to 39%, with 13% undecided.
“Clinton lost here last night, but moved closer to the nomination and is well-positioned with a 10-point lead in this swing state,” said Mike Melanson, founding partner of OnSight Public Affairs. “Looking at a November electorate, she consolidates the party base and picks up the other key categories needed to win.”
In a head-to-head matchup against Trump, the former Secretary of State receives support from nearly 9 in 10 Democrats. In addition, she has overwhelming support among the groups that are key to winning general elections in Colorado: Hispanics (+68% over Trump), voters ages 18-49 (+26% over Trump), and among women (+25% over Trump).
The statewide survey of 450 likely general-election voters was conducted Feb. 26-29 and has a margin of error of plus or minus 4.6%.*
“Younger Colorado voters may be ‘feeling the Bern’ now, but they’re clearly ready for Hillary in November,” said pollster Chris Keating. “In comparison, Trump has only lukewarm support (74%) among Colorado Republicans and is nowhere close to where he needs to be among other demographics.” (Read the polling memo.)
In swing-state Colorado, candidates routinely compete for the support of unaffiliated voters in November — a group that breaks Clinton’s way by a 16-point (51% to 35%) margin.
The candidates are statistically tied among older voters age 50+ (Trump 44% – Clinton 41%).
Support for action on Supreme Court
On another closely watched public-policy issue, a majority of respondents said the Supreme Court vacancy created following the death of Justice Antonin Scalia should be filled before the November election.
A majority (52%) of voters supported taking action now, vs. 37% who said the decision should be left to the next president. The majority comes with support from 75% of Democrats and 59% of unaffiliateds. Roughly two-thirds of Republicans (67%) say the appointment should come after a new president takes office.
Keating Research/OnSight Public Affairs was recognized by Democrats and Republicans alike as providing extremely accurate tracking polling during the 2012 presidential election.
*Numbers may not add up to 100 percent due to rounding.
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by OnSight | Feb 2016 | Campaign
As we hit yet another end-of-month fundraising deadline and our inboxes fill up with appeals from campaigns large and small, McSweeneys Internet Tendency wonders what it would be like if we utilized that urgency and intensity in our everyday communications.
TO: Evan
FROM: The Mom Team
SUBJECT: Just one coffee
Son,
We all want to change a person’s life for the better. Now you have that opportunity.
Recently, we discovered someone in desperate need of support. The Mom Team was meeting with your Auntie Jackie for coffee yesterday and she mentioned that her co-worker’s son, Andy, wants to get into the TV industry.
Andy was previously a McDonald’s All-American basketball player. That is, until he suffered a devastating knee injury. Now his career prospects are just like his ACL: torn. He’s trying to create a new path, and he needs your help.
Read the rest at McSweeney’s Internet Tendency
by OnSight | Feb 2016 | Branding, Campaign, Graphics, politics, Trends
From Jeb! to Hillary, this campaign season is bringing us a crop of new campaign logos to admire and to scorn.
Bright colors, corporate vibes, and a trend towards first-name-only branding define the direction of this batch.
The flexible graphic identity from Obama’s 2008 campaign is now regarded as archetypal political design. The combination of a bright primary-color palette, the sunrise O and bold typography implied a confident candidate with a clear vision for the future. Whether President Obama could ever live up to this image, his campaign’s savvy and powerful use of design set the bar for today’s presidential candidates. While none of 2016’s campaigns rise to the level of Obama 2008, some intriguing ideas and shared visual themes have emerged from the field.
Read more analysis at Washington Post.
