Our intrepid team of Pretzel Ambassadors were canvassing outside GABF to make sure atendees’ snacking needs were met before they headed inside! We offered pretzels and beer coupons for a chance to talk to people who care about craft culture and get them to sign up for our email list or join us on social media.
As we prepped for this year’s Great American Beer Festival, the Keep Colorado Local campaign thought, “What can we do to jump start conversations with people who care about beer?”
Our pockets aren’t nearly as deep as those of the out-of-state chains that are trying to change Colorado’s liquor laws, but we do know a thing or two about GABF (In fact, more than 50 KCL member breweries poured their product at this year’s festival. And a bunch won awards, too!).
So we decided we couldn’t spring for t-shirts, Lederhosen or other schwag, but we could help attendees accessorize. As a way to engage with festival-goers and get them looped in to the campaign, we gave out hundreds of free pretzel necklaces over the three days of GABF.
It was a fun, high-visibility effort that led to hundreds of new email sign ups, a lot of positive interactions with people who care about our issue, and put a lot of smiles on strangers’ faces, to boot.
It’s been a busy few months here at OnSight, and we wanted to take a moment and share some of the videos we’ve had the opportunity to produce with our clients and partners. Take a second and take a look.
We’ve got a few new videos we’re excited to release. The first was created for the Great Outdoors Colorado Great Outdoors Summitin June. The 4:30 video showcases some really stunning Colorado landscapes, and highlights opportunities for Coloradans to protect and experience the value of Colorado’s outdoor resources. (Produced in partnership with Travis Rummel and Ben Knight with Felt Soul Media.)
The second is a 1:30 video released just this week for the Yes on 1A for DIA campaign. The video has a driving, hyperkinetic energy that showcases the economic engine DIA has become. The 1A for DIA campaign will be engaging voters in both Adams County and Denver to support new commercial businesses at DIA, bringing new manufacturing, new retail, and an estimated 12,000 new jobs to the airport. (Produced in partnership with Milkhaus.)
The third video is an infographic for the Keep Colorado Local campaign on social media, helping viewers connect the dots between the craft brews they love, and the liquor laws in Colorado that have made our craft brewing industry so strong and diverse.
The Julesburg marching band set the stage for the opening ceremonies on Friday morning.
The fourth annual Pedal The Plains bicycle Tour launched from Julesburg, Colorado for a three-day, 155 mile journey through eastern Colorado’s high plains. From September 18th to 20th, participants rode to stops in three host communities: Julesburg, Holyoke and Sterling.
OnSight was on hand for the entire weekend, photographing and posting on six social media channels (Facebook, Twitter, Instagram, SnapChat, Vine, and Flickr) throughout, as well as managing posts from the Plain Pedaler community bloggers.
For the first time in Pedal The Plains history the route took riders over the border into Nebraska.
The ride across Colorado’s Eastern Plains is a celebration of Colorado cycling culture, combining great rides, delicious eats and close friends. Billed as “a ride for the rest of us,” Pedal The Plains is set in the heart of western agriculture, home of the frontier spirit that inspires all of us to keep pedaling. Almost 1,000 cyclists took part in this year’s ride.
With OnSight, you’re getting a team, not an individual. Together, we have experience and contacts in Colorado and nationally that few, if any, individuals can match. By hiring a firm, you benefit from the breadth and depth of our collective expertise and relationships we have cultivated in that time with the press and policy-shapers.
2. Cost.
We regularly deliver extraordinary results for less money than a traditional hire when factoring in an employee’s salary, benefits and related overhead (computer, office supplies, and stolen lunches from the company refrigerator).
3. Tools.
We have access to a suite of tools to help you monitor issues, companies or stories, distribute media releases to targeted reporters and to share your messages via earned and social media channels.
4. Creativity.
We are also a full-service creative firm, meaning we design and deliver websites, video, graphics, logos and other collateral material.
5. Flexibility.
As a professional communications firm, we have the staffing and bandwidth to respond to your needs in real time. We don’t keep banker’s hours; you can always reach one of us when there’s work to be done.
6. Honesty.
As outsiders, we are able to bring a perspective that is grounded in past experiences and help set realistic expectations.
7. Scalability (and dump-ability).
When there’s more work than one person can handle, we get it handled. And, when the work is done, your work with us can be done. We can arrange contracts around a single event, or for extended periods. And when it’s time to break up, we’ll let you keep you T-Shirts.
8. Efficiency.
We track hours, set benchmarks, measure performance and deliver excellent results on short notice. You only pay for what you need.
9. Practice.
Maybe you do need to hire an in-house PR professional. But engaging a PR firm first allows you to have your current communications needs met while taking the time to find the right employee and then giving them the time to get up to speed.
10. Results.
Whether working with CEOs of Fortune 100 companies or a high-profile political campaign, we have a reputation for delivering excellence that has earned us kudos from everyone from 5280 magazine to The Washington Post.
11. More brains.
When you put us to work, you get the benefit of our collective experience, our brainstorming sessions, side conversations and creative culture.
When you hire OnSight, you know you’re getting people who love what they do, and put their hearts and minds into it. You’re the expert in your field, but we’re curious and used to getting up to speed on complex, important topics in order to translate them into plainspeak and increase your reach.
Contact us at info@onsightpa.com to get our team cracking on your project today.
In 1988, no one had ever heard of Facebook or Google. A hashtag was just a useless key on your cordless phone, and Michael J. Fox was about to make us all dream of a time when we could commute to work on a hoverboard.
That same year, Adams County and Denver had the vision to build a new international airport in Denver.
We’ve come a long way in the last 27 years. And while we still can’t promise you hoverboards, we do know that voting YES on 1A for DIA will keep Colorado’s economy thriving well into the 21st century.
Today, Denver Mayor Michael B. Hancock and Adams County Commissioner Erik Hansen joined leaders from across Adams County and Denver at Denver International Airport to launch the “1A for DIA” campaign.
1A for DIA campaign will be engaging voters in both Adams County and Denver to support new commercial businesses at DIA, bringing new manufacturing, new retail, and an estimated 12,000 new jobs to the airport.
Denver Mayor Michael B. Hancock at DIA launching the “1A for DIA” campaign.
By voting YES on 1A for DIA in November we can help DIA, Adams County, Denver, and the entire Rocky Mountain region grow even stronger.
Initiative 1A is an agreement between Adams County and Denver that would allow new types of commerce on DIA land, such as retail, manufacturing, and offices. It is a thoughtful approach to attracting new businesses which would create an estimated 12,000 new jobs for people living throughout the metro area.
Without raising taxes, this plan would:
Spark new commercial activity on and off the airport
Keep DIA competitive with other airports around the country and around the globe.
Usher in a new era of regional cooperation
DIA sits at the intersection of interstate highways, major rail lines, and air freight connections. By increasing business opportunities at the airport, we can build on these assets to benefit the entire region.
There’s plenty of room to grow. Vote YES on 1A to grow DIA as a catalyst for job creation and elevate Colorado’s economy.
