by OnSight | Sep 2015 | OnSight News
1. Impact.
With OnSight, you’re getting a team, not an individual. Together, we have experience and contacts in Colorado and nationally that few, if any, individuals can match. By hiring a firm, you benefit from the breadth and depth of our collective expertise and relationships we have cultivated in that time with the press and policy-shapers.
2. Cost.
We regularly deliver extraordinary results for less money than a traditional hire when factoring in an employee’s salary, benefits and related overhead (computer, office supplies, and stolen lunches from the company refrigerator).
3. Tools.
We have access to a suite of tools to help you monitor issues, companies or stories, distribute media releases to targeted reporters and to share your messages via earned and social media channels.
4. Creativity.
We are also a full-service creative firm, meaning we design and deliver websites, video, graphics, logos and other collateral material.
5. Flexibility.
As a professional communications firm, we have the staffing and bandwidth to respond to your needs in real time. We don’t keep banker’s hours; you can always reach one of us when there’s work to be done.
6. Honesty.
As outsiders, we are able to bring a perspective that is grounded in past experiences and help set realistic expectations.
7. Scalability (and dump-ability).
When there’s more work than one person can handle, we get it handled. And, when the work is done, your work with us can be done. We can arrange contracts around a single event, or for extended periods. And when it’s time to break up, we’ll let you keep you T-Shirts.
8. Efficiency.
We track hours, set benchmarks, measure performance and deliver excellent results on short notice. You only pay for what you need.
9. Practice.
Maybe you do need to hire an in-house PR professional. But engaging a PR firm first allows you to have your current communications needs met while taking the time to find the right employee and then giving them the time to get up to speed.
10. Results.
Whether working with CEOs of Fortune 100 companies or a high-profile political campaign, we have a reputation for delivering excellence that has earned us kudos from everyone from 5280 magazine to The Washington Post.
11. More brains.
When you put us to work, you get the benefit of our collective experience, our brainstorming sessions, side conversations and creative culture.
When you hire OnSight, you know you’re getting people who love what they do, and put their hearts and minds into it. You’re the expert in your field, but we’re curious and used to getting up to speed on complex, important topics in order to translate them into plainspeak and increase your reach.
by OnSight | Sep 2015 | Campaign, DIA
Please see 1AforDIA.com for more information.
In 1988, no one had ever heard of Facebook or Google. A hashtag was just a useless key on your cordless phone, and Michael J. Fox was about to make us all dream of a time when we could commute to work on a hoverboard.
That same year, Adams County and Denver had the vision to build a new international airport in Denver.
We’ve come a long way in the last 27 years. And while we still can’t promise you hoverboards, we do know that voting YES on 1A for DIA will keep Colorado’s economy thriving well into the 21st century.
Today, Denver Mayor Michael B. Hancock and Adams County Commissioner Erik Hansen joined leaders from across Adams County and Denver at Denver International Airport to launch the “1A for DIA” campaign.
1A for DIA campaign will be engaging voters in both Adams County and Denver to support new commercial businesses at DIA, bringing new manufacturing, new retail, and an estimated 12,000 new jobs to the airport.
Denver Mayor Michael B. Hancock at DIA launching the “1A for DIA” campaign.
By voting YES on 1A for DIA in November we can help DIA, Adams County, Denver, and the entire Rocky Mountain region grow even stronger.
Initiative 1A is an agreement between Adams County and Denver that would allow new types of commerce on DIA land, such as retail, manufacturing, and offices. It is a thoughtful approach to attracting new businesses which would create an estimated 12,000 new jobs for people living throughout the metro area.
Without raising taxes, this plan would:
- Spark new commercial activity on and off the airport
- Keep DIA competitive with other airports around the country and around the globe.
- Usher in a new era of regional cooperation
DIA sits at the intersection of interstate highways, major rail lines, and air freight connections. By increasing business opportunities at the airport, we can build on these assets to benefit the entire region.
There’s plenty of room to grow. Vote YES on 1A to grow DIA as a catalyst for job creation and elevate Colorado’s economy.
by OnSight | Jul 2015 | Web Communications
If we’ve learned anything this spring, it’s that the Colorado Rockies are on their usual downhill slide and, more importantly, that if you don’t have a mobile strategy, you don’t have a strategy at all.
On that latter point, consider the recent evidence:
-
In April, Pew Research Center reported that “64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011.” That’s a remarkable increase in just four years. More remarkable is that nearly 9 in 10 18- to 29-year-olds owns a smartphone.
-
That same month, Google announced that it was changing its search algorithm for mobile browsers to favor websites deemed “mobile friendly.” While some bemoaned the change as “mobilegeddon,” the reality is that people are increasingly accessing the internet from their smartphones, and they are quick to hit the “back” button when they encounter sites that are geared toward desktops.
-
And in June, the Reuters Institute for the Study of Journalism at the University of Oxford released its “Digital News Report 2015,” which found that “people in most countries say they are likely to access news via a mobile browser. This suggests that news may not always be a primary destination but will often be found through links from social media or email.”
All of that’s not to say that mobile should be your only target. The Reuters Institute report also noted that, “‘older’ delivery technologies such as podcasting and email newsletters have returned in force; and U.S. nightly news broadcasts have actually gained audience over the past few years.”
Seem like a lot to keep up with?
Not to worry. While there may be no hope for the cellar-dwelling Rockies, at OnSight we are constantly monitoring the latest technologies and trends in order to help deliver wins for our clients’ messages.
by OnSight | Jul 2015 | Branding, Ed Perlmutter, GOCO, Graphics, Keep Colorado Local, Web Communications
You know the old sayings…
The web site is mightier than the sword.
When the going gets tough, the tough build a new web site.
There’s no place like your home page.
Those might be a little different than you remember, and that’s because we want you to look at OnSight’s work in a new way: digitally.
While OnSight has offered creative services for years, our creative team has recently kicked it into high-gear, designing and building new and innovative online homes for a number of our clients. Below, we’ve highlighted a few to show you how we’re helping our clients tackle issues with new solutions, fresh design, and innovative web sites.
Since “fortune favors the bold web designer,” we aim to evolve as quickly as the new technologies and trends in our industry. Let us know if you have a bold new idea for your website, and we’ll help you make that happen.
Keep Colorado Local
Visit KeepCoLocal.com to learn more.
Out-of-state corporations want to change the way we do business in Colorado by allowing chain stores to sell alcohol. Their goal is to boost profits, and what they won’t tell you, is that the effort will send money out of our communities, force hundreds of small businesses to close, curtail Colorado’s thriving craft industries, undermine safety, and give underage kids more access to alcohol.
As you can imagine, Coloradans won’t take that kind of thing laying down, and so a group of locally owned and independent businesses formed a coalition called Keep Colorado Local. In order to help this coalition share their message and gain new members, we knew we had to build a unique and dynamic system. The Keep Colorado Local web site not only informs supporters, allowing them get active and share our message, but also gives coalition members access to resources and communications tools.
As this coalition continues to grow and create new innovative ways to preserve Colorado’s unique business climate, our web site will be the dynamic online home for these efforts.
The Outdoors Summit
Learn more at TheOutdoorsSummit.com
Kids today spend half as much time outdoors as their parents did. Colorado may boast the nation’s healthiest adult population, but its youth obesity rate is rising rapidly. Barriers like time, transportation, money, access, and lack of interest keep kids from getting outside and developing the lifelong passion for the great outdoors that is vital for the well being of Colorado citizens, our wildlife, and our way of life.
Changing this trend is no small undertaking, and that’s why Governor Hickenlooper, the Colorado Department of Natural Resources, and Great Outdoors Colorado teamed up to tackle this head on. OnSight worked with these entities to develop the strategy, messaging, and of course, the online hub for the announcement of these new initiatives, which synthesized into the Outdoors Summit. In June, OnSight helped organize the Outdoors Summit, an unprecedented gathering of national and state leaders, advocates and visionaries focused on connecting Coloradans, especially our kids, with the outdoors.
Our creative team developed the logo, web site, and conference materials to promote and brand this unprecedented day-long summit.
Perlmutter for Colorado
Learn more at PerlmutterForColorado.com
OnSight is proud to work with the hardest working man in Congress, and this spring, we took on the overhaul of Ed Perlmutter’s campaign web site. The new Perlmutter for Colorado site is now mobile and social-friendly — critical components for any modern campaign — and features new interactive tools that allow supporters to learn more about Ed and get engaged in his campaign by volunteering, sharing testimonials, and donating.
by OnSight | Jun 2015 | Ride The Rockies
Cattle crossing a country road usually isn’t the most exciting thing, but it’s a different story when you’re creating content and capturing photography for Ride The Rockies.
We were a little ways outside of Crawford and heading towards Black Canyon of Gunnison National Park when we saw a brown mass in the road. A few bikers had stopped, and we pulled up in our staff car just in time to see the rancher zoom past us on a four-wheeler to herd his cattle back into their pen. As the riders waiting for the route to be cleared, we were able to capture a very fleeting moment, and then share it with thousands later that day on social media.
OnSight is lucky enough to work with Ride The Rockies on their Peak Pedalers blog, content and strategy for their social media channels, and photography during this week-long bike ride.
Before the week-long ride through some of Colorado’s most beautiful mountains and towns, we help select and train a group of bloggers called the Peak Pedalers who write posts about training, riding, and reflecting on the ride. During the event, we’re on the route right next to the cyclists, capturing those rare and beautiful moments to share on Facebook, Twitter, Instagram, and Flickr. We’re able to provide weather and route updates for the riders as well as photos and blog posts for RTR fans jealously following along from home. During the ride, the homepage for Ride The Rockies turns over to live-feeds from those social media channels, so you can see where we’re at and what we’re up to at any moment during the ride.
Riders are all smiles at the finish line in Westcliffe.
The ride covered 464 miles, gained 31,217 feet of elevation, and climbed almost a dozen mountain passes. Of 2000 riders who participated, every state in the US was represented along with 11 other countries; the oldest rider was 90 years old, and the youngest 7.
Anyone could schedule posts from hundreds of miles away, but you’re only going to see the cattle crossings, the fans cheering, and the participants blood, sweat, tears, and joy if you’re out here with the riders.