by OnSight | Apr 2014 | Ride The Rockies
Once again, we sought out a few enthusiastic riders who share our excitement for Ride The Rockies to join forces and become guest bloggers for Ride The Rockies 2014! These “Peak Pedalers” will help us capture the spirit and tell the story of this summer’s ride. The contest involves voting on social media (Twitter, Facebook, and Instagram), as well as drawing viewers to the Ride The Rockies web site. RTR fans vote on their favorites, and winners are selected based on a writing sample, their vote tally, and the unique perspective they will bring to blogging over the spring and through ride week.
This year’s finalists include a busy mom riding with her elderly father, a Hawiian triathlete, an out-of-shape middle-aged southern gentleman, and husband and wife team battling Parkinson’s, and a personal trainer who has never done Ride The Rockies before!
We can’t wait to have them introduce themselves readers and see RTR 2014 through their eyes…
by OnSight | Apr 2014 | Connect for Health Colorado
As of April 14, 2014, Connect for Health Colorado successfully enrolled more than 300,000 Coloradans, with 217,233 of those signed up for private health insurance. The open enrollment period lasted from October 1, 2013 through March 31, 2014. Those unable to complete their enrollment before the March 31 deadline were given until April 15 to finish enrolling.
Despite kinks with the federal health exchange, aka Obamacare, Connect for Health Colorado was largely able avoid tech and customer service glitches and help insurance-seekers in an efficient manner. In the end, Colorado’s marketplace was ranked four out of the 14 state exchanges in terms of enrollment.
Bang for bucks: Best and worst Obamacare exchanges – Colorado is 4th in the nation. (cnbc.com)
by OnSight | Apr 2014 | Campaign, Hickenlooper, politics, video
The Hickenlooper for Colorado 2014 campaign is up and running! We worked with our friends at Putnam Partners to create a fun new video showing off John Hickenlooper and Joe Garcia’s campaign workout routine as they get ready for 2014. It was first screened to cheers and laughter at the Democratic Party Assembly on Saturday. From cycling around the state, to meeting thousands of Coloradans, and not to mention answering countless phone calls, all of Team Hickenlooper is busy getting ready for the campaign!
Lynn Bartels mentioned the video in a post on The Spot, and with hundreds of views on YouTube and dozens of shares on Facebook, the video is already launching the campaign into the spotlight with its characteristic positivity, energy, and self-deprecating charm.
by OnSight | Apr 2014 | Campaign, Graphics, politics, Press and Media, Trends
They call it “The Eye”…
Kantar Media’s Campaign Media Analysis Group — a global PR research and analysis firm — has been collecting campaign ads. And now that they’ve got 10 years worth (upwards of 50,000 ads from the federal, state, and local level), they’ve done something amazing with them.
This stunning (and initially kind of overwhelming) interactive graphic breaks down the ads by party, topic, race, and relative airtime. It’s a stunning piece of datavisualization, and it links to every single one of the ads it has tracked, providing not just a graphical representation of an almost ungraspable amount of data, but an actual live database of the component parts (in this case, each unique ad), as well.
In addition,
Filtered by “President” and “Taxes”.
What’s this a reflection of? A smaller battleground in 2012 meant those presidential ads aired across fewer markets, which held down occurrences. But beyond that, the 2012 Obama campaign targeted many of their ads more narrowly, keeping as many as 20 unique commercials on the air at any one time. Many 2012 presidential ads also aired for shorter periods of time than ads in previous races because they were produced to either drive, or take advantage of the news cycle—a growing trend for political ads.
by OnSight | Apr 2014 | Beer, Press and Media, Print Communications
Earlier this month, OnSight assisted Anheuser-Busch and the Anheuser-Busch Foundation in hosting a press conference to announce a $250,000 gift to Colorado State University’s Fermentation Science and Technology program in Fort Collins. This program, launched in the fall of 2013, is the first of its kind in the region, and only third in the nation. Anheuser-Busch has worked to foster a partnership with the department since its development with in-classroom visits, an inside-look at the brewery, and now this sizable donation.
Despite some uncooperative weather, CSU students, faculty, regional public figures and Anheuser-Busch employees joined us for the conference at the A-B Brewery in Fort Collins and enjoyed snacks and beers after the check presentation.
Here’s a roundup of key coverage from the event:
FORT COLLINS – The Anheuser-Busch Foundation today donated $250,000 to Colorado State University’s Fermentation Science and Technology program, to fund the renovation of academic space and the hands-on lab at CSU.
A bachelor’s degree program in Fermentation Science and Technology was launched in 2013 as part of the school’s department of Food Science and Human Nutrition in the College of Health and Human Sciences.
Brewing giant donates $250,000 to help improve academic, lab space for the fledgling Fermentation Science and Technology program.
The gift will fund the renovation of academic space and the hands-on lab at CSU. Before a crowd of university and local officials, representatives from the brewery emphasized Anheuser-Busch’s commitment to community involvement, and praised the accomplishments of the university and its new program.
The Anheuser-Busch Foundation has announced that it will donate $250,000 to CSU’s new Fermentation Science and Technology program.
“Anheuser-Busch and Colorado State University have a shared commitment to excellence and the desire to always keep moving forward,” Kevin Fahrenkrog, general manager of A-B’s Fort Collins brewery, said in an email. “We’re excited to extend our community partnership and look forward to sharing additional details next week.”
