by OnSight | Aug 2016 | Campaign, Tobacco Tax
We’re on the ballot!
The Colorado Secretary of State has approved our petitions for the November ballot. Now the hard work begins.
Colorado voters will be asked this November to increase the cigarette tax to reduce smoking, save lives and provide funding for medical research and health care services for kids, veterans, and those most affected by smoking. The Colorado Secretary of State Office today approved the measure after determining that enough voter signatures were submitted.
We need to stay strong in our resolve if we’re going to win this campaign. While we haven’t seen any organized opposition from the tobacco industry yet, we expect they will show up with a vocal (and well funded) campaign any day now.
Cigarettes kill more than 5,000 Coloradans every year, and the tobacco industry will stop at nothing to target kids for lifelong addiction. Big Tobacco, in fighting a similar tax increase in California, has already spent almost $17 million. We should expect to see the same here.
Last year cigarette sales increased in Colorado for the first time in over a decade. Increasing the cigarette tax is a proven way to fight this deadly problem and keep more kids from starting to smoke.
by OnSight | Jun 2016 | Beer, Campaign, Elections, Let Colorado Vote
Join other like-minded Coloradans as we work to open primaries to the 37% of voters currently locked out and to restore Colorado’s presidential primary election in 2020
Buy tickets at LetCoVote2016.com
by OnSight | Feb 2016 | Campaign
As we hit yet another end-of-month fundraising deadline and our inboxes fill up with appeals from campaigns large and small, McSweeneys Internet Tendency wonders what it would be like if we utilized that urgency and intensity in our everyday communications.
TO: Evan
FROM: The Mom Team
SUBJECT: Just one coffee
Son,
We all want to change a person’s life for the better. Now you have that opportunity.
Recently, we discovered someone in desperate need of support. The Mom Team was meeting with your Auntie Jackie for coffee yesterday and she mentioned that her co-worker’s son, Andy, wants to get into the TV industry.
Andy was previously a McDonald’s All-American basketball player. That is, until he suffered a devastating knee injury. Now his career prospects are just like his ACL: torn. He’s trying to create a new path, and he needs your help.
Read the rest at McSweeney’s Internet Tendency
by OnSight | Feb 2016 | Branding, Campaign, Graphics, politics, Trends
From Jeb! to Hillary, this campaign season is bringing us a crop of new campaign logos to admire and to scorn.
Bright colors, corporate vibes, and a trend towards first-name-only branding define the direction of this batch.
The flexible graphic identity from Obama’s 2008 campaign is now regarded as archetypal political design. The combination of a bright primary-color palette, the sunrise O and bold typography implied a confident candidate with a clear vision for the future. Whether President Obama could ever live up to this image, his campaign’s savvy and powerful use of design set the bar for today’s presidential candidates. While none of 2016’s campaigns rise to the level of Obama 2008, some intriguing ideas and shared visual themes have emerged from the field.
Read more analysis at Washington Post.
by OnSight | Sep 2015 | Campaign, DIA
Please see 1AforDIA.com for more information.
In 1988, no one had ever heard of Facebook or Google. A hashtag was just a useless key on your cordless phone, and Michael J. Fox was about to make us all dream of a time when we could commute to work on a hoverboard.
That same year, Adams County and Denver had the vision to build a new international airport in Denver.
We’ve come a long way in the last 27 years. And while we still can’t promise you hoverboards, we do know that voting YES on 1A for DIA will keep Colorado’s economy thriving well into the 21st century.
Today, Denver Mayor Michael B. Hancock and Adams County Commissioner Erik Hansen joined leaders from across Adams County and Denver at Denver International Airport to launch the “1A for DIA” campaign.
1A for DIA campaign will be engaging voters in both Adams County and Denver to support new commercial businesses at DIA, bringing new manufacturing, new retail, and an estimated 12,000 new jobs to the airport.
Denver Mayor Michael B. Hancock at DIA launching the “1A for DIA” campaign.
By voting YES on 1A for DIA in November we can help DIA, Adams County, Denver, and the entire Rocky Mountain region grow even stronger.
Initiative 1A is an agreement between Adams County and Denver that would allow new types of commerce on DIA land, such as retail, manufacturing, and offices. It is a thoughtful approach to attracting new businesses which would create an estimated 12,000 new jobs for people living throughout the metro area.
Without raising taxes, this plan would:
- Spark new commercial activity on and off the airport
- Keep DIA competitive with other airports around the country and around the globe.
- Usher in a new era of regional cooperation
DIA sits at the intersection of interstate highways, major rail lines, and air freight connections. By increasing business opportunities at the airport, we can build on these assets to benefit the entire region.
There’s plenty of room to grow. Vote YES on 1A to grow DIA as a catalyst for job creation and elevate Colorado’s economy.
by OnSight | Dec 2014 | Campaign, politics, Press and Media, Print Communications, video, Web Communications
What do farmers markets, pumpkin carving, fog machines and smokestacks have in common? All were utilized by the OnSight team in the name of bringing climate change to the forefront for Colorado voters. This past fall, OnSight teamed up with NextGen Climate Colorado with the goal of making the issue of climate one of the top issues voters consider at the polls. How? By attracting earned media, organizing a stunt or two, and packaging creative content.
Over the course of nearly four months, the communications team was able to introduce and establish NextGen Climate with Colorado’s press corps, create an online presence and produce a steady stream of social media, blog content and videos, and develop and deliver localized messaging in regards to the 2014 senate race. During this time, the NextGen Climate Colorado team was able to establish itself as a serious player in Colorado politics and regularly influenced questions asked of candidates during debates and in coverage altogether. On multiple occasions outlined below, the team rose above the campaign season noise to receive earned-media attention amid stiff competition for coverage — notably during the Denver EPA hearings, the Club 20 Debates, with Cory Gardner’s House of Deception which coincided with Michelle Obama’s visit in Fort Collins, and the placement of the state director’s op-ed in the Denver Post.
Here’s a look at some of our favorite for NextGen Climate Colorado:
Videos:
News Clips:
9News: EPA hearings turn Denver into political stage
Denver Post: Demand candidates take action on climate issues
